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May 19, 2007 by David.
When I left my previous employer last year, one of the items received was a Staples “Easy” button. You press it and it says, “That was easy.” It was meant as more of a party filler, but it has found a significant tool in my life. I like to press it when I accomplish something, particularly a task either difficult or something I’ve been avoiding. Often it sums up the fact that what I’d thought difficult or unenjoyable was actually easy. But even when it truly was not easy, I still like to press the button. Somehow it makes me feel better, almost like an affirmation. Sometimes I just press it for the fun of it. Who’d have thought such a simple device, even a blatent advertising tool, could be so useful as a positive reinforcement device?
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